Bold, defined eyes without the fuss

You want that sharp, professional liner look. The kind that makes your eyes pop the moment you walk into a room.

But most eyeliners smudge by noon. Or they're so hard you're tugging at your lid.

Velura uses a gel-cream formula that glides on soft, then sets firm. One smooth twist. One confident line. Even if you're not great at eyeliner. And it stays exactly where you put it—all day.

Over 50,000 orders shipped this season

✓ One swipe, bold color
The gel-cream formula delivers rich, intense pigment in a single pass. No going back and forth.

✓ Glides on, then locks in
Soft enough to apply smoothly. Sets firm so it won't migrate under your eyes.

✓ Stays put from morning to night
Tested through 12-hour days, humid weather, and even a few tears. Still there when you check.

✓ No sharpening, no brushes
The twist-up design keeps the tip ready. Just uncap and line.

What you get today

• Velura gel eyeliner stick × 2
• Rich, bold black pigment in every twist
• Ready to use—no sharpening, no brushes
• Free tracked shipping to the US
• 30-day money-back guarantee

Seasonal batch—once this run sells out, restock timing is uncertain.

Get yours now and see why thousands have made the switch.

Frequently asked questions

Can I use this on my waterline?
Yes. The gel formula is gentle enough for waterline application. Many customers use it there without irritation.

How long does one stick last?
With daily use, one stick typically lasts 2-3 months depending on how thick you apply.

Do I need to set it with powder?
Not required. The formula sets on its own. But if you have very oily lids, a light dusting of translucent powder can extend wear.

What if the tip gets flat?
The twist-up design means you control how much product is exposed. Twist up just enough for a fine tip. If it gets dull, gently reshape with a tissue.

Specifications

• Size: 0.1 oz / 2.5g per stick
• Material: Gel-cream formula with natural waxes
• Includes: 2 × gel eyeliner sticks (black)